課程資訊
課程名稱
市場與策略
Market and Strategy 
開課學期
104-2 
授課對象
社會科學院  經濟學系  
授課教師
李宗穎 
課號
ECON5126 
課程識別碼
323EU2250 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期三6,7,8(13:20~16:20) 
上課地點
社科406 
備註
本課程以英語授課。
限學士班三年級以上 或 限碩士班以上
總人數上限:30人
外系人數限制:5人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1042MS 
課程簡介影片
 
核心能力關聯
核心能力與課程規劃關聯圖
課程大綱
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課程概述

This course explores the ways in which firm strategy affects, and is affected by, how markets “work.” Understanding this interplay is crucial for those interested in management, public policy, consulting, antitrust law, as well as those generally curious about why certain products are (or are not) available and why it is that firms behave the way they do. This course will explore this "interplay" using a mixture of theoretical models and empirical tools with a heavy emphasis on real-world applicability of what we learn.  

課程目標
This course surveys empirical research in industrial organization (IO), with a focus on statistical and game‐theoretic models. The goal of the course is to a) raise students' awareness of what people care about in different industries or market structures, and b) stimulate new research interests. By the end of the course, students should be familiar with the key issues and approaches in empirical IO, the strengths of these research streams, and the opportunities to apply/extend them. 
課程要求
Microeconomics (I) & (II), Statistics and Econometrics (1) & (2)  
預期每週課後學習時數
 
Office Hours
 
指定閱讀
 
參考書目
Paul Belleflamme and Martin Peitz, Industrial Organization: Markets and
Strategies, Cambridge University Press, 2010.

Oz Shy, Industrial Organization: Theory and Applications, MIT Press, 1996.

Peter Davis and Eliana Garces, Quantitative Techniques for Competition and
Anti‐trust Analysis, Princeton, 2010.
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
2/24  Introduction 
Week 2
3/02  Market power 
Week 3
3/09  3DPD 
Week 4
3/16  2DPD 
Week 5
3/23  Bundling 
Week 6
3/30  Durable goods 
Week 7
4/06  (Spring break) 
Week 8
4/13  Demand estimation 
Week 9
4/20  Advertising 
Week 10
4/27  Search 
Week 11
5/04  Experience goods 
Week 12
5/11  Horizontal merger 
Week 13
5/18  Vertically related markets 
Week 14
5/25  Strategic investment 
Week 15
6/01  Research & Development 
Week 16
6/08  Network Effects 
Week 17
6/15  (Student Presentations)